Discord - Snapchat Ad Campaign 2021
Cooperate with my amazing coworker Kevin Tang on a 15-second user acquisition ad spot for Discord. I designed the 2D layouts and style frames for the videos, which Kevin brought into 3D art and 2D typographical animation.
Our marketing department wanted to emphasize the sheer scale of our community. Our copywriter Mark Donnelly came up with a script, and we were charged with making 3 videos that playfully riffed on the idea of a big global community without (hopefully) seemingly like a tech company that took itself too seriously.
Our marketing department wanted to emphasize the sheer scale of our community. Our copywriter Mark Donnelly came up with a script, and we were charged with making 3 videos that playfully riffed on the idea of a big global community without (hopefully) seemingly like a tech company that took itself too seriously.
3 versions of the 9x16 Snapchat ad put side-by-side for ease of viewing:
Credits
Scriptwriting — Mark Donnelly
Project Management + Music Choice — Miranda Hartman
Style Frame Design/Layout + 2D Art + Concepts — Amo Zhou
3D Art + 2D Motion Graphics + Concept (only for the goofy planet claymation) — Kevin Tang