Duolingo × Luckin Coffee Partnership
Art Direction, Graphic Design
In July 2025, Duolingo and Luckin Coffee launched a cross-brand campaign, “Learn More, Drink More!”, across China and Singapore — marking our biggest partnership in Asia to date. We introduced a series of co-branded cup designs and merchandise, rolling out in over 24,000 Luckin Coffee stores across China. The collaboration also featured a full pop-up store takeover in Shanghai, creating a highly engaging offline experience.
The campaign was a massive success: over 10 million cups were sold out within two weeks, and the event helped Duolingo reach 3 million DAU during the campaign period.
I was responsible for the design of all co-branded cups as well as art direction and visual supervision for the entire line of merchandise and the Shanghai pop-up store.
