Women@Youtube Summit
Identity design and art direction for Women@Youtube Summit 2019, Resilience, the annual employee conference, which focuses on celebrating and supporting women employees at YouTube.
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/dc8e406e-e37e-4f0a-991e-a108457a9dac_rw_1920.jpg?h=f35bd797f14d5a21c106eb4769cf483b)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/fd286205-6291-4353-aeab-95c04eaf5963_rw_1200.gif?h=1a938682cacedd0e3395eeec2921ae98)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/e2801cef-d692-46af-8575-8f76800d493d_rw_1200.gif?h=5bd45ce21ba15617e8af8e2acf3a16d8)
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Resilience means the ability to respond and recover from stress and difficulties. In order to reflect the new theme, mentored by Esther Ahn, Design Lead at YouTube, I produce a strong and lively identity that has expanded to posters, swags, motion, and wayfinding design.
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/5406eae7-6028-46c1-9aed-9d5bf33a6af8_rw_1920.png?h=e34e0d17f5ab182683add052abf17dd5)
Logo
The logo serves as an abbreviation of Resilience, hiding the shape of the YouTube play icon in the negative space around the “R”. I used continuous flexible lines to build our logo which became the basis for our visual system.
![Final Logo](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/430181bc-27f5-4e2f-8e50-59373e71ab29_rw_1200.gif?h=4bfafd4529b1602337c1b631c1ce647a)
Final Logo
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/4118bd28-2612-438a-b5e8-d677f7637ab4_rw_1920.jpg?h=611fe63fda556531f747bee82630e451)
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We developed a brand that reveals the strength and beauty of women. An extended sans serif typeface, Adieu, was picked to represent the flexibility — which was applied across the logo, badges, swags, website, and way-finding. I also designed a post-it with "I'm resilient because ________." on the top. Guests can fill in their own answers and put them on the backdrop wall.
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/66801337-70a1-420e-9c55-f269a95a8ef1_rw_1920.jpg?h=36ab537ee16c07241442d4887eb61135)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/061b6765-bf2a-43ed-9c7d-a818f97fc25e_rw_1920.jpg?h=68ad7b7494b5f75350b658c1ac24dca7)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/bd62dc84-10d7-4a07-8086-de8ea105ea08_rw_1920.jpg?h=fe440c86d88da5af92a655e32ee32a16)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/58495d6d-4f01-407e-ac75-753f5e207b33_rw_1920.jpg?h=53546a97b004551fb6af043b96352cf3)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/3819d5b0-42ce-4de0-b4dd-5c97681f9dd5_rw_1920.jpg?h=b0fc2787eb12b27105faf8473bbd1f2d)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/fef9c0b6-2f7f-40ea-b461-d131c8fc46be_rw_1920.jpg?h=e3eaa8d35aee551c1b7b351b90e9dfc3)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/a82a6ff3-0d24-41fe-9273-b7d9de6d2d9c_rw_3840.jpg?h=fb88edc0d9750ac20c9a95f6de0cd1e8)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/cdfa6bf2-1e47-4980-acc5-081cc6ffc5cb_rw_1920.jpg?h=5d2c7cc7901d83403e61c06ca8ddeaed)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/2afb2be2-f3ea-45fe-8f46-4d4ba0ab5e2c_rw_1920.jpg?h=48682b965de46b4f48766f787986e5e8)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/0dd291be-1e6b-4962-acb1-16bd25af8f6e_rw_1920.jpg?h=4182caf404c3ad7307a1dbc4d96eb7ea)
![](https://cdn.myportfolio.com/86332070a30edc2c0e690c3d18df80ca/09c05e9f-3084-48fc-8403-fe9d7568dbfe_rw_1920.jpg?h=a2a4c362222919861e8a8d7d717f9fa9)
Credits
Esther Ahn (Manager)
Qi(Amo) Zhou, Michelle Wu (Graphic Design)
Gabby Shao (Motion Design)