Women@Youtube Summit
Brand Identity Design
Identity design and art direction for Resilience Women@Youtube Summit 2019, the annual employee conference, which is focusing on celebrating and supporting women employees at YouTube.
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Resilience means the ability to respond and recover from stress and difficulties. The summit needed a new identity that reflected the new theme. We have worked closely with Esther Ahn, Design Lead at YouTube, to produce a strong and lively identity that has expanded to posters, swags, motion, and wayfinding design.​​​​​​​



Logo


The logo serves as an abbreviation of Resilience, hiding the shape of Youtube play icon in the negative space around the “R”. I used the continuous flexible lines to build our logo which became the basis for our visual system.
Final Logo

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We developed a brand that reveals the strength and beauty of women. An extended sans serif typeface, Adieu, was picked to represent the flexibility — which was applied across the logo, badges, swags, website, and way-finding. I also designed a post-it with "I'm resilient because ________." on the top. Guests can fill in their own answers and put them on the backdrop wall.


Buttons & T-shirt
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Tote Bag

Live Photos & Motion

We designed quotes from the speakers on “I'm resilient because” into dynamic stickers for the opening of the summit presentation. It was played on 3 monitors and 2 projected screens at the event.


Posters
Manager: Esther Ahn
Creative Team: Qi Zhou, Michelle Wu, Gabby Shao
Date: 10 / 2019

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